Although it has demonstrated that currently Inbound marketing is the most effective method to do marketing, traditional marketing is in consumer minds.
The inbound success is because of the high internet increase and the way which people use the networks. In fact, the inbound marketing gets a 50% more of leads than the traditional methods of outbound marketing.
People associate traditional marketing or outbound, as a method like television or radio advertisement, post box pamphlet, street posters or even more modern like advertisement by e-mail.
When a lot of people heard the word “marketing”, we automatically think of methods which we mentioned before. But that is a reality that it is changing, and each time more…
Before internet was necessary and important in our lives, everything was quite different.
We, as a costumers, didn’t know the existence and abundance of available products to buy, so the companies were telling us who they were and what we should buy. The traditional marketing has always been peculiar to focus to sell instead give information to the costumer.
Although the publicity by e-mail can show quick results, getting X costumers in each promotion sent, this successful will be in a short term, because once the advertisement has been sent and seen, the effect will disappear, and it would be to launch another marketing promotion.
Because of this circle, traditional marketing has become peculiarity very expensive.
With the time, and more often nowadays, people has get tired to continue receiving advertisement and automatically has developed an “advertisement psychology block”, so after you have spent a big part of your money in publicity, the audience who have seen it is minimum, so what you will get back will be less than good.¡
Inbound marketing stops to focus in selling, and it starts to bright due to costumers are starting to have interest in their advertisement which have quality content.
Nowadays, and with more help from internet, when a person wants to buy something, that person has the possibility to know everything about that product and similar products from the competence. Moreover, that person can make an analysis of the good and bad sides of each product, checking reviews from other people, comparing prizes and take a decision by your own judgement.
About inbound strategies, the communication is a way with two senses. If your company generate interesting content and useful, the costumer is who answer and interact with your information. The costumer is who find you.
When a person shows interest in your project or service after he has read your article or important information, he doesn’t feel like he is been attacked by publicitythe costumer will be dispose to finish his buy in less time.
Thank you to the inbound strategies have been made mainly online, the opportunities to arrive to your objective public will increase a lot.
The good side of digital marketing is that everything can be measure, so it can be known which key words your objective public is looking for and which contents. Thank you to this, the medium cost of the leads generate by inbound marketing is smaller than the cost of the same leads generate by traditional marketing.
Using a good metrics, we also can know which strategies are giving us better benefits and which need to be improve. Because of that, we can optimize our marketing budget and change it in what is better for us.
The traditional marketing is still using, but it has been observe a descent in the last years. Above all, due to technology revolution and the costumer behaviour in reference of the publicity. Inbound marketing gives a solution and value to everyone, not just for selling, also for the costumers.